Privacy policy
This privacy policy describes how Affordable Smiles collects information through the official website (https://affordablesmile.sg/) and how we use that information. We take your privacy seriously. Please read the following carefully.
How we use your personal data
This policy explains how Affordable Smiles handles personal data we collect or receive (including data related to your past use of Affordable Smiles products and services). “Personal data” means information that can identify you and is not generally public, such as your name, address, email address, or phone number. This privacy policy applies only to Affordable Smiles.
Collection and use. We may collect your personal data when you register for or browse our website, interact with us by email, or participate in promotions or prize draws. We may also combine information about you received from business partners or other organisations with personal data we already hold. When you register for services, we may ask for your name, email address, date of birth, gender, postal code, and similar details. After you create an account and sign in, we can recognise your account. You may choose whether to provide personal data; however, if a field is marked as required and you do not provide it, you may not be able to use the related products or services. We collect information to improve our services for all users—for example, to determine basic settings such as language preference, or to analyse more complex needs such as recommendations that may be useful to you. We may collect data about your transactions with us or our partners, including how you use our services. Aggregated or de-identified data may be used for internal or external market analysis or business reporting. We will only share personal information with companies, organisations, or individuals outside Affordable Smiles with your consent, except as described in this policy or as required by law. Before sharing sensitive personal information, we will ask for your explicit consent where appropriate. We review our practices for collecting, storing, and processing information (including physical security measures) to protect against unauthorised access. Access to personal data is limited to Affordable Smiles employees, contractors, and agents who need it to process data on our behalf; they are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet those obligations.
Technical information we may collect
1. Device and network information. We may collect device-specific information such as hardware model, operating system version, unique device identifiers, and mobile network information including phone number where applicable.
2. Location information. When you browse our website, we may collect and process information about your actual location. We may use various technologies to determine location, including IP address, GPS, and other sensors (for example, sensors that can provide information about nearby devices, Wi-Fi access points, and cell towers where such technologies are used in an app or service).
3. Application identifiers. Some services may include a unique application identifier. When you install or uninstall such a service, or when the service periodically contacts our servers (for example, for automatic updates), that identifier and installation information (such as operating system type and application version) may be transmitted to Affordable Smiles.
4. Local storage. We may use browser web storage (including HTML5) and application data caches to collect and store information (including personal information) locally on your device.
5. Cookies and similar technologies. When you use our services, we and our partners may use various technologies to collect and store certain information, including sending one or more cookies or anonymous identifiers to your device. When you interact with services we offer together with partners (for example, advertising or features displayed on other sites), we may also use cookies and anonymous identifiers. We may use Google Analytics to understand how our site and applications are used and to measure traffic. Where advertising services are used (for example, services that use DoubleClick cookies), related technologies may link Google Analytics data with browsing activity across multiple sites.
Children’s privacy
Our services are designed with children’s privacy in mind. We do not knowingly collect personal information from children under 13 in jurisdictions where the U.S. Children’s Online Privacy Protection Act (“COPPA”) applies. If we become aware that we have collected personal information from a child under 13 in such circumstances, we will delete that information promptly and will not retain or store it. Parents or guardians who believe we may have collected a child’s data in error should contact us using the details below. Where Singapore’s Personal Data Protection Act (PDPA) or other local laws apply, we handle minors’ data in line with those requirements.
Changes to this policy and cooperation with regulators
We cooperate with competent authorities, including data protection regulators where appropriate, and we periodically review our compliance with this privacy policy. We may participate in self-regulatory frameworks where relevant. If we receive a formal written complaint, we will contact the complainant to follow up. This privacy policy may change from time to time. We will not materially reduce your rights under this policy without your clear consent. When we update the policy, we will post the new version on this page (or another prominent location on the site).
Third-party links. Our website may contain links to third-party sites or services. We do not control and are not responsible for the privacy practices or content of those third parties. Please review the privacy policies of any third-party service you use.
Cookies, Pixels, and Advertising Platform Measurement Tools
Our website uses standard advertising and analytics technologies provided by third-party platforms, including:
- Meta Pixel (provided by Meta Platforms, Inc., operator of Facebook and Instagram)
- Google Tag / Google Ads Conversion Tracking (provided by Google LLC)
When you visit our website, these tools may automatically collect and transmit certain information to Meta and Google, including:
- Pages viewed and time spent on the site
- Form submissions and conversion events (e.g. appointment requests)
- Device and browser information
- IP address and approximate location
- Hashed identifiers (where you have submitted contact information)
Purpose: This information is used solely to measure the effectiveness of our advertising campaigns and to optimise our marketing activities. We do not use this data to build retargeting audiences or lookalike audiences, nor do we share it with third parties for any other purpose.
Your rights: You may opt out of this data collection at any time by:
- Adjusting your browser cookie settings or using browser extensions that block tracking pixels
- Managing your ad preferences directly with Meta (facebook.com/ads/preferences) and Google (adssettings.google.com)
By submitting any form on our website or by continuing to use our site after viewing this policy, you acknowledge and consent to this data collection.
Contact us
For questions about this privacy policy or your personal data, please contact Affordable Smiles at enquiry@affordablesmiles.co, or write to us at 10 Sinaran Dr, #11-24 Novena Medical Centre, Singapore 307506.